Key Questions – Why have a bar(s)?

  • A great marketing platform for a liquor brand.
  • Provides direct-to-consumer sales.
  • You see first-hand exactly what your competition is doing.
  • Adds significant revenue to Company.

Bars – De Rhum Spot

  • A rum bar, with a nod to the historical influence rum has had on the Royal Navy
  • A direct marketing outlet for Shinju Whisky

BrewDog has built a $2B brand largely on utilizing their 100+ breweries and pubs to drive sales and build their brand.