About Copa Imperial

  • Super premium due to age

  • 21 years to develop (plant to barrels to tank)

  • Lots aged 8+ years in white oak barrels

  • Proprietary recipe

  • 12,000 litres of aged Copa Imperial Tequila

  • Extremely hard to age tequila for that long, hence scarcity

  • Intention to also launch a Blanco, Reposado and Anejo.

Tequila represents only 3% of the global spirits market, but as one of the fastest-growing spirits, there’s significant upside potential in Tequila’s growth.

Two key growth drivers in Tequila right now
Premiumization and Storytelling

Blanco: white spirit, unaged and bottled or stored immediately after distillation, or aged less than two months in stainless steel or neutral oak barrels.

Reposado: aged a minimum of two months, but less than a year in oak barrels of any size.

Añejo: aged a minimum of one year, but less than three years in small oak barrels.

Extra Añejo: aged a minimum of three years in oak barrels; this category was only established in March 2006.